Drive More Quality
Website Traffic and
Increase Revenue
We help local businesses target and acquire more customers with a winning SEO strategy
THE POWER OF SEO
TURNING THE LIGHT ON
Our SEO Strategy is geared towards generating as much search engine traffic as possible, increasing the number of quality leads, and converting those leads into more sales. If people can’t find you online, you’re hurting your business.
Why You Need SEO
Imagine a band spending months writing, recording and mastering an album, but never making it available to their fans online. Potential new fans would never hear their music and the band would be missing out on album sales and growing their fan base. Not a great plan, right? So why would you expect anything different if you create the world’s most amazing website, but you don’t optimize your website for search. Your potential customers are looking online for solutions your business offers, but your business is nowhere to be found.
It’s time to shine a light on your business where it matters most. By understanding your competitive landscape, finding the right keywords to build content around, and optimizing your website, VERBYA will help increase your competitiveness in your market, leading to more online traffic and increased sales.
OUR PROCESS
Analyze, Strategize & Implement
The primary intent of SEO is to increase the likelihood that potential customers find your website when they are searching for an answer to a problem that your business provides solutions for. Our SEO strategy is broken down into six phases listed below.
Initial Analysis
Building a Successful Foundation
A strong foundation is as every bit as important for a house as it is for a successful SEO campaign. VERBYA’s SEO audit uncovers where your business currently stands online and ways for you to improve your SEO.
By analyzing your critical SEO components, we can develop a prioritized action plan to improve organic search results and drive more people to your business.
The main goal is to identify weak points in your campaign that are hurting your online performance and opportunities to take advantage of. By taking action on these recommendations, you should see increased website traffic and more business.
Keyword Research
Identifying Keyword Opportunities
People search online to get answers to questions they have and these searches contain keywords that Google populates to give their users the best result for their searches.
One of the main goals of SEO is to make sure your business is using the right keywords to end up on the first page of a Google search.
Finding the right keywords to target is one of the first part of optimizing your website for search engines. This is also the most important part of SEO and sometimes the most difficult. VERBYA analyzes your competition to find the right keywords to target that give your business the best strategic path to rank on the first page of Google for those keywords.
Competitor Analysis
Investigate, Analyze, Improve
One of the most important parts of any SEO strategy is understanding your competitive landscape. Going through this process lets you know where your business stands, helps identify your SEO targets, and solidifies your keyword strategy.
By understanding what your competitors are doing gives you the opportunity to set yourself apart from your competition, rank higher for particular keywords, and amplify your content marketing.
By being able to detect any weaknesses in your rankings compared to your biggest competitors, VERBYA can immediately take action and implement the necessary steps to improve your search rankings.
On-Page Optimization
Adding "Search Power" To Your Website
Every SEO strategy is focused on getting your website ranked as high as possible in search engines for particular keywords. To do this you need to have a website that looks amazing and that Google’s secret algorithm loves!
On-page optimization has to do with all the elements found on your website. From how it looks and functions, to the content on your site. Your website needs to be technically excellent and contain awesome content. That content should contain the right keywords, be informative, and easy to read.
VERBYA analyzes your website to offer both technical and visual elements to improve while finding the best ways to integrate your targeted keywords to make your website stand out to visitors and search engines.
Off-Page Optimization
Gaining Online Trust and Authority
Off-Page SEO is tremendously valuable because it tells search engines that your website is important to others searching on the web. If you’ve got a lot of valuable links pointing to your pages, search engines will assume that your website has great content that provides real value for visitors.
Optimizing for off-page ranking factors involves improving search engines like Google and user perception of your website’s popularity, relevance to search terms, and its authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
This includes link building, social media marketing, local SEO, and more.
Analytics and Reporting
Tracking, Analyzing, Improve
Knowing the behaviors of visitors once they are on your website is extremely powerful. The analytics and reports VERBYA provides will give your business fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Our reporting will show how many monthly organic visitors you had, how engaged the visitors are once they are on your website, and how likely they are to return to your site. We use this data to monitor the performance of your keywords to adapt your website and SEO strategy to meet your goals.
We strongly believe that communication is the key to building a strong partnership moving forward and we will always clearly communicate and help educate on the tasks we are performing and the results we are achieving.
